Trader Joe’s puts its name on almost everything it sells.
While store brands, known as private labels, used to suggest poor quality, Trader Joe’s has made them cool. It has built a cult following for its seasonal products and frozen section.
But the chain keeps one big secret: who makes its products. Because the company is privately held, it’s not required to disclose its suppliers. However, there is one loophole. When a product is recalled, the US Food and Drug Administration reveals what the issue is and who made the item.
So we dug through dozens of FDA recall filings to piece together who’s hiding behind Trader Joe’s famous private label.
00:00 – Introduction
01:23 – The Real Joe
03:21 – High-Value Products
04:00 – Building Trader Joe’s Store Brand
04:56 – Brie Cheese, Almond Butter & Wine
07:01 – Why Trader Joe’s Carries So Few Items
08:15 – Seasonal Products Go Viral
09:14 – The Perfect Customer
11:14 – ALDI buys Trader Joe’s
12:40 – TJs on TikTok
13:27 – Trader Joe’s Without Joe?
14:22 – Recalls: Plastic, Metal & Glass Shards in Food?
15:36 – Who Makes Trader Joe’s Products?
19:38 – Allegations: TJs Copied Small Brands
21:26 – Trader Joe’s Vs. Brooklyn Delhi
24:21 – Auria’s Malaysian Kitchen
29:42 – Big-Name Dupes
29:55 – Is Trader Joe’s Healthier?
34:44 – Results: Brand-Name Vs. Trader Joe’s Battle
35:24 -The Power of Private Label
35:50 – Credits
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