Can an AI agent run a $1M influencer marketing campaign? | TechCrunch Disrupt 2025

AI is transforming how we work. In influencer marketing — an industry built on communication and collaboration — AI is emerging as the new executor, and perhaps, redefining who we work with. Based on real brand collaborations, HeadAI co-founder Francis Yang ran a live experiment, “The $1M AI Trust Bet,” during this #sponsored TechCrunch Disrupt 2025 session.

Attendee choices were more than a vote; they were a stance on trust itself. And through the panel they explored what happens when brands entrust real budgets to AI — how an AI agent Autonomously executes every steps in influencer marketing and delivers measurable growth.

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