The world’s most expensive colors include a purple pigment made from snail shells and colored pencils that cost 14 times as much as Crayola’s. But who’s willing to pay sometimes thousands of dollars for these high-quality pigments, and what is behind their price tags? Business Insider visited factories, mines, and secret ateliers to see how different luxury colors are made.
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How The World’s Most Expensive Colors Are Made | So Expensive | Business Insider
